Economic finding · relates to Pink
Women's personal-care products average 10.6 percent more
The finding
Cited claimMoshary, Tuchman, and Bhatia Vajravelu, using three years of data from roughly 40,000 US stores across nine personal-care categories, find that women's products average 10.6 percent more than men's on a simple average across categories. They argue the gap largely reflects product differentiation rather than a uniform sex penalty, a careful result that the collection reports without overstating it as deliberate discrimination.
Why it is in the collection
SignificanceThe quantitative basis for the 'pink tax' branch of the project, reported with the authors' own caution about what the number does and does not mean.
Evidence type
How we knowGrade A. Large-scale price analysis, peer-reviewed.
Source
1 reference- Moshary, S., Tuchman, A., & Bhatia Vajravelu, N. (2026). Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?. Marketing Science 45(1), 1-14. peer reviewed
https://doi.org/10.1287/mksc.2023.1452
Cite this case record
Stable ID GCMD-C09Chen, Chloe. “Women's personal-care products average 10.6 percent more.” Record GCMD-C09, Global Color Meaning Database (Suse), 2026. Accessed [date]. https://globalcolormeaning.org/entries/gcmd-c09.html.
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